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With the release of HomePod, Apple threw their hat in the smart speaker ring after seeing companies like Amazon and Google experiences success in the market. But Apple decided to approach the smart speaker from a different angle, by making sound quality the product’s primary focus instead of its voice assistant. And this created some issues that is preventing the HomePod from competing on the same level as the Amazon Echo and Google Home. And despite being on sale for well over a year, HomePod hasn’t achieved the kind of success Apple was aiming for, capturing just 6% of the smart speaker market at the end of 2018. And in this video we’re going to explore the reasons why the HomePod is failing to live up to Apple’s expectations.